This corporate mark was created in response to a 3rd Year Degree brief but involved a “live” brief - to take an existing company, assess their corporate identity and if necessary re-brand them. Hellaby Foods, a frozen food distribution company in the Cotswolds, were kind enough to let me scrutinise their identity and allowed me to re-brand them with only a few limitations as to the final mark in place. I feel the finished logo illustrates the nature of the business effectively and simply and places the company closer to where they see themselves in the marketplace.
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This corporate mark was created in response to a 3rd Year Degree brief but involved a “live” brief - to take an existing company, assess their corporate identity and if necessary re-brand them. Hellaby Foods, a frozen food distribution company in the Cotswolds, were kind enough to let me scrutinise their identity and allowed me to re-brand them with only a few limitations as to the final mark in place. I feel the finished logo illustrates the nature of the business effectively and simply and places the company closer to where they see themselves in the marketplace.